How important is the mobile distributor app versus web?

Critical. The app is the recruitment surface in beauty and wellness categories.

Critical for boutique MLMs in beauty, wellness, fashion, and lifestyle. Distributors recruit from their phones in this category, and the app is the recruitment surface in a way it isn't for, say, financial-services MLMs or business-tool MLMs. Web-only platforms cost roughly 20% to 30% in distributor recruitment conversion versus platforms with native iOS and Android apps. CloudMLM Software, Business MLM Software, Epixel, and Infinite all have real native apps. ARM MLM's app is functional rather than category-leading; for emerging brands at $250K to $1M GMV this is rarely a hard constraint.